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Tuesday , January 16 2018
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5 Places to Use Storytelling in Your Marketing to Drive Sales…

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Most people absolutely hate selling, and for good reason. The entire idea of bothering someone, trying to talk them into buying something they’re probably not interested in learning about in the first place, completely repulses most people. Yet selling is essential to business, business is essential to making money, and money is ...

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The 2 Questions Salespeople Dread From Gatekeepers…

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Whether making cold calls or warm ones in search of new opportunities, it can be a humbling experience for salespeople. My definition of prospecting is trying to take prospects from latent to active need. Another way to phrase that is to say that: Prospecting is looking for people that aren’t looking. When ...

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Got a Do-Gooder Gene? 3 Tips for Launching a Successful CSR Initiative…

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No corporate good deed goes unnoticed over in the United Arab Emirates. In fact, the UAE’s government recently announced that it’s more actively encouraging companies to establish corporate social responsibility (CSR) programs, which examine the sponsoring company’s impact on social and environmental well-being.  And, while the UAE may be geographically small, it’s got ...

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4 Effective Ways to Market Your Etsy Business…

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The following excerpt is from the Staff at Entrepreneur Media Inc. and Jason R. Rich’s book Start Your Own Etsy Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Once your Etsy shop is up and running, you’ve got to begin promoting your store. Following is ...

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